All companies are under huge stress because of competition, low margins and the fast pace of markets where they play. The lack of innovation combined with low research and development creates the perfect “status quo” of no-competitiveness and a fast way to kill their business.
Surfin’ the “hypes” (AI, Growth Marketing, Cryptocurrencies…) is a way for companies to stay competitive by expanding and improving their business reach and profits. Your Agency must be there to help them in making it happen.
Nowadays most of the hypes are tech-focused combinations of “something” (innovative devices, contents, practices, algorithms, …) plus software application development required to deploy the benefits the hype promises.
Hypes creates multiple business opportunities for marketing agencies like yours when addressed properly. The secret is to know the hype and what delivers to the world.
This article is about the Blockchain and Cryptocurrencies in 2017 and how to prepare your Digital Team for a conversation with a prospect in this area with strong Application Development needs.
Use these hints to put customers and your Agency in the “same page” when talking about the software for running this hyper-focused business:
Blockchain and Cryptocurrencies
The new money offers a new exciting world of ways for people to interact with it in transactions and delivers the promise of non-centralized money in banks and freedom to transact without traditional third parties.
However, the business of cryptocurrencies is still about money as we know it and every blockchain operator needs all power of standard banking fintech apps to run its business.
Said that, start your business conversations with these three topics before entering in Application Development requirements:
- Manage users/accounts/balance, dashboard, make local and global transactions, mobile wallets compatible with retail POS (point of sales) and more.
- Must provide confidence to the new “account holders” through and the use of native applications for mobile is the key point.
- To have your apps available in both the Apple Store and Google Play is strongly recommended.
How can your agency make money from hypes?
The success, in the long run, goes in three ways: Know your customer, know the hype and finally know the software technologies and services that deliver the promise of the hype to your customer’s customers.
Specialization in the Hype and the Software Application Development related to it is the key to success for agencies in making money from hypes.
For knowing the software services and technologies for these two hypes and how to address its estimation/quoting process our advice to your Agency is to partner with a strong Agile software development company like Teravision Technologies.
Let’s work together in Application Development for Blockchains and Cryptocurrencies: Know Teravision Technologies.
