Gaming is popular. It’s a common phrase these days, but it would have been an unusual sentence two decades ago. Investors and web developers seek to find a way to tap into this market, but this has become a very intense race: What was once a simple niche has grabbed the attention of corporate giants like Microsoft, Netflix, and Google.
Web developers and QA testers normally spend hours upon hours understanding the intricacies of whichever project has gained their attention. It’s a logical process, as understanding adequate methodology and work ethics is vital for launching a successful venture. The rise of newer technologies complicates matters, however. For years, Microsoft and Sony have been at each other’s throats over the console wars – but the gaming industry seems to be consolidating into a larger whole.
In the face of such an onslaught of technological advancements, web development must focus its efforts on upscaling their technical skills and their learning habits. Even the most fringe-adjacent technologies could benefit from understanding the gaming industry.
The Name of The Game
“The Console Wars” refer to Nintendo’s, Sony’s, and Microsoft’s bid to outsell each other in the gaming market. Although these past weeks were akin to an adrenaline shot in the arm for the market. Ever since Microsoft announced its plans to buy Activision Blizzard, despite the latter game developer’s tumultuous reputation. It seems that Microsoft saw potential benefits in acquiring all of the rights to their intellectual property.
However, this buyout wasn’t the only relevant move. Two weeks later Sony bought Bungie, another titanic developer, in a $3.6 billion deal. While these acquisitions do posit the theory that the gaming world will eventually consolidate into a larger, multifaceted business, the reality is much simpler: As long as video-game companies have their own proprietary console hardware and the means to generate hype in the market, competition will keep growing.
With competition amongst The Big Three continuing without signs of stopping, the weight of radical innovation falls heavily on the startup market’s shoulders. This shouldn’t be a cause for alarm, however.
Too Big To Ignore
The industry has become so entrenched into the mainstream’s parlance that it is not surprising to see so many companies investing in gaming. Reed Hastings, Co-CEO of Netflix, sees the potential in this. To him, Netflix is just one step away from becoming a world leader in games development.
The truth is that, to Netflix, competing directly with Fortnite is more important rather than competing with HBO. Xbox’s GamePass service opened the floodgates to a burgeoning generation of paid-streaming gaming services. Platforms that host assorted collections of games, with a varying roster and controlled via small fees will become the norm in a few years.
Concepts like the metaverse, despite its niche usage threatening to turn it into a buzzword, serve to create the necessary hype on which the industry feeds. Interconnected realities and services will become a trend, despite the slow process at the present moment. Numerous companies have already set their eyes on long-term investment. This by creating services of their own that could coalesce into the metaverse and streaming services.
Netflix, as mentioned, is creating their own gaming unit, making use of their streaming services for that matter. Entain recently made their own bid when they acquired Avid Gaming. Amazon’s Luna streaming platform already has a leg up on acquiring numerous games without a dedicated console. Google went from considering their gaming aspirations bankrupt to building Stadia, yet another Cloud Gaming Service. With people playing video games now more than ever and tech giants making unprecedented investments in the industry, one undeniable fact has become true:
Playing (And Winning) The Long Game
Despite all of this, one fact remains: tech giants will still try to compete with one another. This obviously leaves very little room for startups and smaller companies. However this also means that aspirations for an unified gaming world are akin to a pipe dream. It will take a long time before this all becomes a reality, and it’s quite possible that gaming may never escape its usual boundaries.
The game is afoot, and the onus is on web developers to pivot and find an exploitable opening. While we always recommend startups to play to their strengths, adequate research will also help. While at the moment the gaming industry if focused on 4K graphics, long-term predictions suggest that the following trends will significantly grow in importance over time:
- VR and Augmented Reality
- Metaverse technology
- Streaming services
These 3 trends speak about a couple of things: namely, interoperability and speed. Player attention will sway towards interconnected services that offer access to multiple gaming libraries, as well as services which offer instantaneous activity without compromising the rest of the player experience. If aspiring web developers can jump on these trends and develop businesses that support these kinds of objectives, then they might be able to ride the videogame wave.
We highly recommend startups to focus on services that help players have faster internet access, faster services, as well as technology that plays to interoperability and simplified experiences. These will be key to engaging with the larger player user base. This because they might become the defining features in gaming for the next 10 years.
At Teravision Technologies, we pride ourselves on offering insight on the most relevant market and technological trends. If you have any doubts concerning your future as a web developer, investor, or C-suite executive, contact us. Let’s discuss your project and help make your vision a reality.