McDonald's Case Study
Premier gaming service in fast food. HappyMeal.com is a responsive website and digital extension of McDonald's® Happy Meal® that offers information about the toys in the Happy Meal each week, coloring & activities, online games and videos.
TECHNOLOGIES USED
ENGAGEMENT MODEL
DEDICATED SOFTWARE DEVELOPMENT TEAM
WE HELPED MCDONALD'S BY OFFERING THEM:
The competencies that helped McDonalds meet their goals were:
- - Quick Access to Talented Teams
- - Time-to-market Reduction
- - Faster iterations to achieve Product-Market fit
The Challenge
Nearshore Software Development was the name of the game, and in the words of Marco Correa, McDonalds Project Manager of Digital Productions:
"We needed to develop a “Pixel Perfect” app for every possible module - which basically means over 40 different devices.When the team started testing the website on every device, we realized that we could not rely only on the human eye for testing. In other words, human eyes would not be able to capture small pixel problems."
Our team was perfect for this.
The Solution
- We built a “pixel-perfect” parallax, single-page website with infinite scrolling using Angular, Node and Javascript.
- We needed to make sure that every pixel was properly placed. To that end, Our QA team built a testing technique based on geometry figures to help with the test.
- We tested the site on over 40 devices.
- Teravision Games developed the gaming components in order to meet the required business goals.